Letting customers find you on mobile devices is called "local search optimization."
People rely on your local information to find and contact you, get directions, find out your business hours, and more. You really need this information to be consistent and accurate. At a minimum, you should claim and verify your Google My Business listing.
Local SEO is Important For All Websites
It's how you show up in the Google Maps section of a search. Also called "Google Local Pack" or Google "Snack Pack," only the top three show up in the box. It's like the Olympics: there's gold, silver, and bronze. There are no medals for fourth place. This is very valuable online real estate, and it's critical to be one of the three!
How Can You Win Against Your Competition?
Google has changed the algorithms because hackers figured out how to game the system. Google now uses various "trust factors," such as local citations, online reviews, and backlinks.
If this is set up correctly, you will rank higher than your competition and score higher online.
We can help you get a higher ranking!
The rules are simple. Give Google and other search engines what they want, and they will send local search traffic to your website.
We’ve done it for years to help our clients.
However, the rules change every time Google updates its algorithms, which is nearly 600 times a year. That’s why getting your website to rank highly in local searches is a painstaking, never-ending process.
Why do you need local SEO assistance?
Just a few years ago, most businesses did nothing to optimize for local search.
Due to the sharp rise in mobile searches that use GPS and location targeting, this is becoming critical for online success!
We will optimize both your Apple and Google Maps listings for your business. This includes optimizing your images and your business listing for the best search results. Call today for a free consultation.
With Sweet Spot Local SEO, we help clients get their online business listings set up and optimized so they can be found on mobile.
People using smartphones rely on local SEO information to find and contact you, get directions, find out your business hours, and more!
Missing contact information Visit your website's contact page and confirm all your information is complete and accurate. Your NAP should be listed as text and not an image.
Ignoring negative local SEO factors, such as listing your business incorrectly in the wrong categories, Or, instead of using a false address or PO Box, stick to real addresses.
No customer reviews exist. If you’re struggling to get customer reviews online, don’t feel bad. You have a company. But that’s no excuse for not having them.
Businesses need to do everything in their power to show up in the Maps box and to also show up in one of the first three spots below the Maps box. This is called "organic search results" and is accomplished with local SEO techniques. Spectrum Marketing is an expert and can help you win the best position in this very valuable online real estate market.
Another class held at the Hacker Lab focused on on-page and off-page optimizations and local SEO.