Roseville | Rocklin Web Designer
Digital Marketing Agency Sacramento
Sacramento Area Digital Marketing Expert
It all started with an idea to make a website about two things best enjoyed together: golf and cigars. Thus, Goodstix.com was born.
I learned how to make a WordPress website and added a bunch of golf content, mostly by cutting and pasting from other golf and cigar websites, and waited for the cash to start rolling in.
Then...nothing happened.
That was my first mistake.
Frustrated, I joined the Sacramento Wordpress Meetup and spent hours watching online classes, but there was still no traffic to the site. WTF?
I learned about content management, site design, user experience (UX), page speed, mobile responsiveness, and countless other things that COULD be the problem. I even rebuilt the site at least five times, thinking it was just bad design.
Then I learned about search engine optimization, or SEO.
Thus began my journey down the rabbit hole of SEO. I soon discovered I did my project backwards: SEO should be considered first, along with keyword research to find out what people are actually looking for, not just the subjects I wanted to write about. The more I learned, the more my online skills grew.
I started helping out my employer, our customers, and friends who needed website help as they had the same problems I had gone through years before.
Realizing that a lot more people need help with their digital marketing, I created Spectrum Marketing in 2010.
I chose this name because, while the visible light spectrum has a very narrow band, the rest of it (UV, gamma, and X-rays) is invisible but extremely powerful. Like digital marketing, the website is just the visible part of your marketing efforts. The unseen forces of SEO govern the results.
What was just a passing hobby became kind of an obsession because I felt I never learned very much useful marketing stuff in college, and now I was learning skills that could actually get website traffic and leads!
I even started teaching classes about SEO at the Hacker Lab. Yeah, I was the only 50-something guy teaching 30-year-old kids about SEO and online marketing.
Man, have I come a long way!
Once, a colleague said he knew a guy who "figured out the internet." It seems I have as well. Who says you can’t teach an old dog new tricks?
Digital Marketing Help
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We Are a Full-Service Digital Marketing Consultant Agency
What can we do for you?
- Build custom Wordpress websites featuring the latest user-friendly (UX), SEO conversion-focused designs
- Make and promote professional marketing videos
- Sales funnels using the latest best practices that work
- We also offer traditional targeted direct mail and promotional items
- Keyword research and SEO written content
- PPC marketing campaigns with Adwords, YouTube, and Facebook
- Search Engine Optimization expert so your site will rank organically
- Local search expert with Google Local Pack (the Maps box)
- Monthly SEO to keep your site on the first page of Google
- We also create logos and graphics for banners
- Innovative new technologies like ringless voicemail, and geo-targeted SMS/text advertising
- Citation and link building, aka "Off-Page Optimization"
- Review generation and reputation management,
- and much, much more as it’s always changing!
