Roseville | Rocklin Website Design and Management
It all started with the idea to make a website about two things best enjoyed together: golf and cigars. Thus, Goodstix.com was born.
I learned how to make a WordPress website and added a lot of golf content, mostly by cutting and pasting from other golf and cigar websites, and waited for the cash to start rolling in.
That was my first mistake.
Frustrated, I joined the Sacramento Wordpress Meetup and spent hours watching online classes, but there was still no traffic to the site. WTF?
I learned about content management, site design, user experience (UX), page speed, mobile responsiveness, and countless other things that COULD be the problem. I even rebuilt the site at least five times, thinking it was just bad design.
Then I learned about search engine optimization, or SEO.
Thus began my journey down the rabbit hole of SEO. I soon discovered I did my project backwards: SEO should be considered first, along with keyword research to find out what people are actually looking for, not just the subjects I wanted to write about. The more I learned, the more my online skills grew.
I started helping out my employer, our customers, and friends who needed website help as they had the same problems I had gone through years before.
Realizing that a lot more people need help with their digital marketing, I created Spectrum Marketing in 2010.
I chose this name because, while the visible light spectrum has a very narrow band, the rest of it (UV, gamma, and X-rays) is invisible but extremely powerful. Like digital marketing, the website is just the visible part of your marketing efforts. The unseen forces of SEO govern the results.
What was just a passing hobby became kind of an obsession because I felt I never learned very much useful marketing stuff in college, and now I was learning skills that could actually get website traffic and leads!
I even started teaching classes about SEO at the Hacker Lab. Yeah, I was the only 50-something guy teaching 30-year-old kids about SEO and online marketing.
Man, have I come a long way!
Once, a colleague said he knew a guy who "figured out the internet." It seems I have as well. Who says you can’t teach an old dog new tricks?
I know you have questions. I have answers. Let's chat, shall we? Free digital marketing consultations