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How To Make Google Ads Work
Keywords drive everything, especially Google Ads
All of our pay-per-click Google advertising campaigns involve significant keyword research prior to establishing our ad groups. We set up and manage custom PPC marketing campaigns to target exactly what your clients are looking for.
Adwords is like alcohol, and Google is the bartender*
We know all the “gotchas” and set up digital ads with the correct search network, ad extensions, ad groups, locations, demographics, and for the best devices. As a professional marketing agency, we have to know how to set the correct budget and CPA amount as we are stewards of your monthly advertising budget.
What's the point of your hook?
The landing page needs to make it absolutely clear to visitors what step or action you want them to take. “Get a free estimate” is actually a very good call to action. We set this up for all pay-per-click advertising campaigns for you. Google takes your landing page into account and assigns it a “quality score,” and ads can be negatively affected if the score is low.
Our Landing Page Template
Landing Page Design Model*
The CEA model is used for the human element, which takes into account landing page design. From top to bottom and left to right, we optimize for the human experience. It’s important to not just have your ads go to your home page but to have a one-page, single-purpose landing page to capture leads and get them into your sales funnel. Marketing, yay!
*Kudos and credit go to Jason McDonald. This is from his awesome book Google Ads Workbook
The CEA Design
Confirm. So they don't click back, they should see a picture that represents the search query and some BIG FONT TYPE that confirms they're in the right place!
Engage. They should see some trust indicators, such as good-looking photos, qualifications, and verbiage that engages them and explains that your product service company is awesome and worth trusting.
Action. They should see the desired action. such as a purchase or registration. Something like a free consultation, free quotes, or a free ebook would be ideal. This is to move them up your sales ladder or down the sales funnel.