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Roseville | Rocklin Web Designer

Roseville | Rocklin Web Designer

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    • Home
    • About Us
    • Portfolio
    • Services
      • Free Website SEO Audit
      • Low Cost Website Design
      • SEO Consultant
      • Local SEO
      • Google My Business
      • Video Marketing
      • Review Videos
      • Google Adwords Agency
    • Contact Us
    • FAQ
  • Home
  • About Us
  • Portfolio
  • Services
    • Free Website SEO Audit
    • Low Cost Website Design
    • SEO Consultant
    • Local SEO
    • Google My Business
    • Video Marketing
    • Review Videos
    • Google Adwords Agency
  • Contact Us
  • FAQ
Spectrum Marketing

Website Design by Spectrum MArketing LLC Rocklin | Roseville

Website Design by Spectrum MArketing LLC Rocklin | RosevilleWebsite Design by Spectrum MArketing LLC Rocklin | Roseville

How To Make Google Ads Work

Picture of a dart in the bullseye of a dartboard.

Keywords drive everything, especially Google Ads

All of our pay-per-click advertising campaigns involve significant keyword research prior to establishing our ad groups. We set up and manage custom PPC marketing campaigns to target exactly what your clients are looking for.


Picture of a bartender making two colorful drinks.

Adwords is like alcohol, and Google is the bartender*

We know all the “gotchas” and set up campaigns with the correct search network, ad extensions, ad groups, locations, demographics, and for the best devices. As a professional marketing agency, we have to know how to set the correct budget and CPA amount as we are stewards of your monthly advertising budget.

photo of colorful fishing lures.

What's the point of your hook?

The landing page needs to make it absolutely clear to visitors what step or action you want them to take. “Get a free estimate” is actually a very good call to action. We set this up for all pay-per-click advertising campaigns for you. Google takes your landing page into account and assigns it a “quality score,” and ads can be negatively affected if the score is low.

Get a Free Consultation

Our Landing Page Template

Landing Page Design Model*

Landing Page Design Model*

Landing Page Design Model*

picture of a woman drawing out a website on paper.

The CEA model is used for the human element, which takes into account landing page design. From top to bottom and left to right, we optimize for the human experience. It’s important to not just have your ads go to your home page but to have a one-page, single-purpose landing page to capture leads and get them into your sales funnel. Marketing, yay!


Kudos and credit go to Jason McDonald. This is from his awesome book Adwords Workbook 2018


The CEA Design

Landing Page Design Model*

Landing Page Design Model*

picture of a man on a laptop.

Confirm. So they don't click back, they should see a picture that represents the search query and some BIG FONT TYPE that confirms they're in the right place!


Engage. They should see some trust indicators, such as good-looking photos, qualifications, and verbiage that engages them and explains that your product service company is awesome and worth trusting. 


Action. They should see the desired action. such as a purchase or registration. Something like a free consultation, free quotes, or a free ebook would be ideal. This is to move them up your sales ladder or down the sales funnel. 

Google and Facebook Ads Pricing Menu

Social Media Ad Campaign

Targeted paid ads on Facebook and Instagram have a great ROI for the money!

Initial Set Up Fee

$300

Using your ideal customer avatar, we create an advertising campaign for your main keywords in your target geographic area. includes keyword research, graphics, ad creation, landing page creation, a Facebook pixel installation on your website, and other services.

Monthly Management Fee

$400 / Mo

We run and monitor the campaign to optimize your advertising budget and continuously update it to maximize results. includes daily optimization updates, weekly reporting, For best results, campaigns should run for at least two months and can be tweaked and adjusted as needed. 

Ad Spend

$400

The campaign limit we specify is that we will run the campaign until the budget is spent. We recommend a minimum of $400 for the best results. Weekly results reporting to maximize the ad spend


Google Ads Search Campaign

search campaign on Google and/or Bing Ads. This can get expensive for highly competitive keywords.

Initial Set Up Fee

$200

We perform keyword research for words and phrases related to your product or service in your target locations.

Then we create a campaign for ad groups for clicks, traffic, or calls. includes, among other things, the creation of a landing page and the installation of Google Analytics on the website.

Monthly Management Fee

$500

We run and monitor the campaign to optimize your advertising budget and continuously update it to maximize results. includes daily optimization updates, weekly reporting, Campaigns run for a minimum of two months for the best results and can be modified depending on results and needs.

We offer discounted bundle pricing for our clients with multiple needs.

  • Free Website SEO Audit
  • Low Cost Website Design
  • SEO Consultant
  • Local SEO
  • Video Marketing
  • Google Adwords Agency
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  • Privacy Policy

Spectrum Marketing LLC

Made with 💜 in Rocklin, California

(916) 251-9669

Copyright © 2023 Spectrum Marketing LLC - All Rights Reserved.

John 3:16

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