Roseville | Rocklin Website Design and Management
All of our pay-per-click advertising campaigns involve significant keyword research prior to establishing our ad groups. We set up and manage custom PPC marketing campaigns to target exactly what your clients are looking for.
We know all the “gotchas” and set up campaigns with the correct search network, ad extensions, ad groups, locations, demographics, and for the best devices. As a professional marketing agency, we have to know how to set the correct budget and CPA amount as we are stewards of your monthly advertising budget.
The landing page needs to make it absolutely clear to visitors what step or action you want them to take. “Get a free estimate” is actually a very good call to action. We set this up for all pay-per-click advertising campaigns for you. Google takes your landing page into account and assigns it a “quality score,” and ads can be negatively affected if the score is low.
The CEA model is used for the human element, which takes into account landing page design. From top to bottom and left to right, we optimize for the human experience. It’s important to not just have your ads go to your home page but to have a one-page, single-purpose landing page to capture leads and get them into your sales funnel. Marketing, yay!
Kudos and credit go to Jason McDonald. This is from his awesome book Adwords Workbook 2018
Confirm. So they don't click back, they should see a picture that represents the search query and some BIG FONT TYPE that confirms they're in the right place!
Engage. They should see some trust indicators, such as good-looking photos, qualifications, and verbiage that engages them and explains that your product service company is awesome and worth trusting.
Action. They should see the desired action. such as a purchase or registration. Something like a free consultation, free quotes, or a free ebook would be ideal. This is to move them up your sales ladder or down the sales funnel.
Targeted paid ads on Facebook and Instagram have a great ROI for the money!
Using your ideal customer avatar, we create an advertising campaign for your main keywords in your target geographic area. includes keyword research, graphics, ad creation, landing page creation, a Facebook pixel installation on your website, and other services.
We run and monitor the campaign to optimize your advertising budget and continuously update it to maximize results. includes daily optimization updates, weekly reporting, For best results, campaigns should run for at least two months and can be tweaked and adjusted as needed.
The campaign limit we specify is that we will run the campaign until the budget is spent. We recommend a minimum of $400 for the best results. Weekly results reporting to maximize the ad spend
search campaign on Google and/or Bing Ads. This can get expensive for highly competitive keywords.
We perform keyword research for words and phrases related to your product or service in your target locations.
Then we create a campaign for ad groups for clicks, traffic, or calls. includes, among other things, the creation of a landing page and the installation of Google Analytics on the website.
We run and monitor the campaign to optimize your advertising budget and continuously update it to maximize results. includes daily optimization updates, weekly reporting, Campaigns run for a minimum of two months for the best results and can be modified depending on results and needs.
We offer discounted bundle pricing for our clients with multiple needs.