Finally use the internet the way it was meant to be!

Are you struggling with the confusing and complex world of marketing on the internet?  Do you have a website that doesn’t get traffic or seem to help you get new customers?  Is your digital presence with your website and social media disjointed without a plan or strategy that brings it all together?  You’re not alone!  

Most business owners do not have the time or the knowledge to choose the right combination of digital assets to get traffic and new leads on an ongoing basis. While most businesses have a website, they often don’t have a digital strategy that combines all the new technology out there.  We are kept being told that we can use the internet to get lots of clients, but for many businesses it just has not worked out.  

Enter Inbound Marketing which ties all the loose ends together to finally make the internet work for you.  

Inbound marketing ties your website, contact management, Search Engine Optimization (SEO), social media engagement, blog posts, email campaigns, and more into a killer digital strategy that will make you dominate your local area for your product or service.  

Most business owners do not have the time or ability to do all of this correctly if at all. Many have tried to hire it out, only to find that they end up with less than desirable results and a lighter pocketbook. By using this method you will absolutely dominate your service area and crush your competition.

How Does Inbound Marketing Work?

The basis for Inbound marketing has a simple methodology of Attract, Engage and Delight your customers.  This concept if done right makes you the go-to helpful expert in your field that people trust. Ultimately, they will rave about you and suggest your service to others giving you many more referrals.  It’s not enough anymore just to provide good service in your market area, you can position yourself as the expert that people will flock to.

What is a Buyer Persona?

A Buyer Persona is a semi-fictional representation of your ideal customer based on real data and understanding their behaviors, motivations, and goals.  We know who to reach, and we also know what information they need.  

The Buyer’s Journey

All consumers engage in a buyers journey.  This is the active research that people engage in when deciding to make a purchase.  Typically the more expensive the product or service is, the longer the buyers journey becomes. We all do this research to discover the best course of action to solve our need or opportunity.

The magic happens when you are able to automatically provide relevant important information at the right moment, and on the right channel, when your customers need it.  Using the latest research techniques, digital tools and platforms, we can target your buyer with the right content making you a valuable resource for your prospects.

This model is relationship-focused and will position you as a resource that they trust and they will recommend you to others.

At the heart of the program is a CRM (Customer Relationship Management) platform to keep track of your contacts as they move from interested prospect to customer to raving fan.  Easy to use, the CRM allows multiple people and departments to have all information needed to keep sales and production running smoothly. 

Inbound Marketing provides the right content put in the right context for your ideal client.  It offers the Goldilocks effect by delivering the right message to the right person, with the right information, on the right channel at the right time. With the ability to do this at scale.   When integrated with ads or promotions, and other lead nurturing best practices, it becomes a powerful way to use the internet to dominate your niche.