Google, Yahoo, and Bing use local data and from business directories like Superpages, Yelp, and MyYP and from the major data aggregators.
The major data aggregators include Acxiom, Factual, Localeze, and Infogroup. It's the data that the Maps applications on your smartphone use.
People rely on your local information to find and contact you, get directions, find out your business hours and more. You really need to have this information consistent and accurate. At minimum, you should claim and verify your Google My Business Listing.
It's how you show up in the Google Maps section in a search. Also called "Google Local Pack", or Google "Snack Pack", only the top three show up in the Box. It's like the Olympics, There's Gold, Silver, and Bronze. There are not medals for fourth place. This is very valuable online real estate and it's critical to be one of the three!
Google has changed the algorithms because hackers figured out how to game the system. Google now uses various "trust factors" such as local citations, online reviews, some backlinks, and a consistent NAP (Name, Address, Phone).
If this is set up correctly, you will rank higher than your competition and score online.
The rules are simple. Give Google and other search engines what they want, and they will send local search traffic to your website.
We’ve done it for years to help our clients.
However, the rules change every time Google updates its algorithms, which is nearly 600 times a year. That’s why getting your website to rank high in local search is a painstaking, never-ending process.
Missing Contact Information. Visit your website's contact page and confirm all your information is complete and accurate. Your NAP should be listed as text, not an image.
Ignoring Negative Local SEO Factors. Listing your business incorrectly in the wrong categories in GMB. Using a false address or PO box, stick to real addresses. Malware on your website cripple your site and you would never know it.
No Customer Reviews. If you’re struggling to get customer reviews online, don’t feel bad. You have company. But that’s no excuse for not having them.
Short of investing in software or hiring a service to do it for you, the quickest way to get more customer reviews is to ASK!
Local SEO Mistakes To Avoid
If You Do Nothing, You Will Fall Behind
Just as the rules for web design have changed, forcing you to create a mobile-friendly website or be penalized by Google, the rules for local search have changed too.
The bar has been raised.
Just a few years ago, most businesses did nothing to optimize for local search.
As a business owner, you’re now learning what it takes to rank higher in Google local results. But you’re not alone.
Your competitors are learning too.
What happens when all of you start using the search optimization tactics? Can you see the problem?
You have to start running even faster to keep your current position.
Or you’ll fall further behind.
Whoever wins in local SEO wins the lion’s share of local customers. Is that fair?
Probably not. Is that reality? Yes.
Knows his stuff! Quick to get things done! Creative and helpful!
Dave Michael is professional and personal. He is experienced and informed. He will take your business from zero to infinity. Honest and reasonable. You can trust this man.
Family Formation & Adoption Center
Dave did a great job building my web site and helping me with SEO. I'm getting lots a traffic on my site thanks to Dave's efforts.
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