Google Ranking Factors in 2018
- Google is indexing mobile sites first
- Fast load time. Use google page speed test to check your site.
- Make sure it is rendering properly on different size screens
- Implement Schema Markup. This is coded into a website and is a plugin for several platforms.
- UX and bounce rates. One has to implement google analytics and google search console
- Time spent on page. Use Google Analytics and Google Search Console metrics.
- Heat map to see where your users are going
- Reviews are huge part of the algorithm. Everyone needs to actively be soliciting reviews and display on the site.
- Social signals, do people share your content?
- Updating your site frequently with content. Due to the Panda update, content is king. Video and or written.
- Scan for duplicate content on your site as it’s a penalty
- Are you an authority in your industry? Participate in forums and blogs.
- Hyperlocal citations for showing up in local search results.
- Long form content ranks best with 2500-3000 word posts
- Use graphics, images and video on your site.
Download the Google Search Engine Optimization Guide
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Some excellent SEO Tools we use to check websites
Site audits:
Semrush
SEOSiteCheckup
SEOCentro
SEO Profiler
Moz Local
Open Site Explorer
Keyword Difficulty Checker
Mozbar Chrome Extension
SERPTrends SEO Extension
Stylish Chrome Extension
Beamusup
Structured Data Testing Tool
KW RESEARCH
KeywoordTool.io
KWfinder
LSI Graph
Google Keyword Planner
Search Engines
UX Tools
ONLINE SEO TOOLS
CITATIONS
A great list of citation sites by category by Whitespark
ANALYTICS
Google Analytics
Google Search Console
Bing Search Console
LINK BUILDING
Email Hunter Chrome Extension
Pitchbox
Broken Link Checker Extension
Broken Link Check
REVIEW GENERATION
Grade.us
Pleper.com
CONTENT WRITERS
Writeraccess.com
Fiverr.com
Upwork.com
Onlinejobs.ph
WP PLUGINS FOR SEO
JSON-LD Schema Markup
Simple Site Maps
SEO Yoast
PAGE SPEED
Google Page Speed Insights
GTMETRIX
Google Mobile Friendly Site Test
Google Mobile Page Speed Test
EXTRAS
IMAGE Optimization
Compressor.io
Optimizilla.com
Imsanity.com