What’s great about it is that you only pay for ads people click on! It also gets you an immediate return on investment in sales while your SEO campaign builds your ranking. It's remarkably powerful to have both an SEO strategy and a PPC campaign as they work well together.
All of our campaigns involve significant keyword research prior to establishing our ad groups. We set up and manage custom PPC marketing campaigns to target exactly what your clients are looking for.
We know all the “gotchas” and set up campaigns with the correct search network, ad extensions, ad groups, locations, demographics, and for the best devices. We have to know how to set the correct budget, and CPA amount as we are stewards of your monthly advertising budget.
The landing page needs to make it absolutely clear to visitors on what next step or action you want them to take. “Get a free estimate” is actually a very good call to action. We set this up for all campaigns for you. Google takes into account your landing page and assigns it a “quality score” and ads can be negatively affected if the score is low.
Confirm. They should see a picture that represents the search query and some BIG FONT TYPE that confirms they are in the right place, so they do not click back!
Engage. They should see some trust indicators such as good looking photos, qualifications, and verbiage that engages them explaining that your product service company is awesome and worth trusting.
Action. They should see a desired action. Such as purchase or registration. Hopefully something like free consultation, free quotes, free ebook. This is to move them up your sales ladder or down the the sales funnel.
The CEA model is used for the human element which takes into account landing page design. Looking top to bottom, and left to right we optimize for the human experience. It’s important to not just have your ads go to your home page, but to have a one page, single purpose landing page to capture leads and get them into your sales funnel. Marketing, yay!
Knows his stuff! Quick to get things done! Creative and helpful!
Dave Michael is professional and personal. He is experienced and informed. He will take your business from zero to infinity. Honest and reasonable. You can trust this man.
Family Formation & Adoption Center
Dave did a great job building my web site and helping me with SEO. I'm getting lots a traffic on my site thanks to Dave's efforts.
Bing Maloney Golf Club
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