SEO for Business Class Resources | Rocklin Hacker Lab
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seo for business

Here is the list of SEO notes and resources I will go over in my Class at the HackerLab in Rocklin.

Google Ranking Factors in 2018

  1. Google is indexing mobile sites first
  2. Fast load time. Use google page speed test to check your site.
  3. Make sure it is rendering properly on different size screens
  4. Implement Schema Markup. This is coded into a website and is a plugin for several platforms.
  5. UX and bounce rates. One has to implement google analytics and google search console
  6. Time spent on page. Use Google Analytics and Google Search Console metrics.
  7. Heat map to see where your users are going
  8. Reviews are huge part of the algorithm. Everyone needs to actively be soliciting reviews and display on the site.
  9. Social signals, do people share your content?
  10. Updating your site frequently with content. Due to the Panda update, content is king. Video and or written.
  11. Scan for duplicate content on your site as it’s a penalty
  12. Are you an authority in your industry? Participate in forums and blogs.
  13. Hyperlocal citations for showing up in local search results.
  14. Long form content ranks best with 2500-3000 word posts
  15. Use graphics, images and video on your site.

Download the Google Search Engine Optimization Guide

Subscribe and Get Our Top 10 SEO Checklist for 2018

SEO Tools

Site audits:

Semrush
SEOSiteCheckup
SEOCentro
SEO Profiler
Moz Local
Open Site Explorer
Keyword Difficulty Checker
Mozbar Chrome Extension
SERPTrends SEO Extension
Stylish Chrome Extension
Beamusup
Structured Data Testing Tool

SEO browser

KW RESEARCH

KeywoordTool.io
KWfinder
LSI Graph
Google Keyword Planner

longtailpro.com

answerthepublic.com

ubersuggest.com

soovie.com

keywordshitter.com

spyfu.com

Search Engines

Google.com

Bing.com

Yahoo.com

UX Tools

fivessecondtest.com

usabilityhub.com

ONLINE SEO TOOLS

seobook.com

seoprofiler.com

CITATIONS

moz.com/local/search

whitespark.com

A great list of citation sites by category by Whitespark

semrush.com

Googlemybusiness.com

bingplacesforbusiness.com

infogroup.com

neustarlocaleze.com

acxiom.com

factual.com

foursquare.com

biz.yelp.com

ANALYTICS

Google Analytics
Google Search Console
Bing Search Console

LINK BUILDING

Email Hunter Chrome Extension
Pitchbox
Broken Link Checker Extension
Broken Link Check

REVIEW GENERATION
Grade.us
Pleper.com

CONTENT WRITERS
Writeraccess.com
Fiverr.com
Upwork.com
Onlinejobs.ph

WP PLUGINS FOR SEO

JSON-LD Schema Markup
Simple Site Maps
SEO Yoast

PAGE SPEED

Google Page Speed Insights
GTMETRIX

Google Mobile Friendly Site Test
Google Mobile Page Speed Test

EXTRAS

Copyscape

joinbytext.com

searchengineland.com

IMAGE Optimization
Compressor.io
Optimizilla.com
Imsanity.com

 



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