Here’s my top five tips you help you get off the couch and creating great video marketing content to engage your prospects
1. Keep it short. We have the attention span of a gnat, so keep it under 2 minutes. YouTube ruthlessly punishes videos that people bail on before they end.
2. Use good lighting. Always light from behind the camera. Sun shine should be on the faces of your people. Or, use a lamp to light ‘em up.
3. Use a microphone for better audio. Don’t rely on your smart phone microphone. It’s crap. Use a very inexpensive lavalier microphone, or even better, a shotgun or boom microphone to record your subjects. Poor audio is pretty common and makes people bounce!
4. Get a tripod. It’s really hard to watch videos that bounce around, and there’s a ton of selfie sticks. Mono pods, $20 tripods out there that it’s not ok to not use one.
5. Keywords work. Do a little research and find out what people are searching for. If you don’t know how to do that hire someone like me who does. Use the keywords in your script, and description.
Hot tip: Go to thrift stores and Saturday garage sales to find video production equipment. People are always selling cameras, lamps, tripods, selfie sticks, and the like. You don’t have to break your bank!
There’s plenty of other great advice for making business video available for free in podcasts and on YouTube. You can do all the research and take the time to do this yourself, or you could hire a knowledgeable pro like myself. But know this…time’s a wastin’!
One of the best online marketing resources available today is YouTube
It has fundamentally changed everything
From consumer behavior, advertising to education, news, pop culture, politics, even religion. Sometimes for the worse, by the way. In the future, people will be writing about the demise of traditional TV channels, maybe even of websites themselves and it’s been happening seemingly under our noses. You’ve heard the saying that “people are cutting the cord”, I don’t think that just applies to landlines. You can be entertained and learn anything about online marketing, making websites, learning Photoshop, basketweaving, throwing darts, winning at Monopoly, SEO, and even how to make and rank YouTube videos ALL FOR FREE!
It has become ubiquitous.
Besides being a user-friendly website with a simple, memorable URL, it’s a free app on every new Blu-Ray and other media player from AppleTV to Xbox. It is available online free, or as a ad-free paid service, for any tablet, laptop, or mobile device. The technology has changed from small, poor-resolution short videos on your desktop to very high quality HD that renders well on even the biggest flat screen. Prior to January 2010, users had to have Adobe Flash Player (remember all those annoying updates?). Now, however, it uses HTML5 allowing viewing without the Flash player on several popular browsers. Since November 2009, you could even watch in 1080p HD, and as of 2015 videos are even in 8K format playing at 7680×4320 pixels playing at 60 frames/sec! In January 2015 Google even announced 360 degree videos would be supported which can be viewed with Google Cardboard. Fun YT history here.
It’s also the great democratizer.
Nearly anyone can be on camera. You don’t have to slave at a diner for years waiting to be discovered by a slimy agent in Hollywood. You can start today with your own channel! People are becoming successful entrepreneurs because of it. Some of these “YouTubers” have millions of subscribers and now make well over six figures in ad revenue. It’s top 500 partners each make more than $100,000 annually, with its top grossing channels earning from $2.5 M to $12M. Got a great personality or message (i.e. great content) and you can be a star in your bedroom. You also don’t need expensive equipment. Just decent natural light and your iPhone or that little camera on your laptop that the NSA uses to watch you. Or you can always level up as your channel grows and you make some revenue to afford the professional gear.
YouTube can help businesses rank their websites on Google search results (with proper help from folks like me). A simple video, uploaded to YouTube, titled with the right keywords, can rank, and many believe Google gives preference to YT videos. Especially since they bought it for $1.65 Billion, with a B, in 2006. YouTube mobile was launched in 2007, and the need for a flash player removed in 2010. YouTube launched the iPhone app in 2012 after it was optimized to be used with touch screens. They also are a powerful social platform with comments below videos, embed codes that can be used on any page on the web, and sharing buttons. You can watch as a unregistered user, but registered users can upload an unlimited number of videos and can comment on the videos.
As a user you are completely in control.
If you don’t like what you see, click or swipe away. It’s often easier to search for content and change channels than your tv remote. You can subscribe to only stuff you want to see, see what’s trending, even use your history to rewatch stuff without a DVR. You can start to watch a video on a iPhone (as a registered user) and switch to your Smart TV and pick up where you left off. Did I mention it’s mostly FREE?! You have total control with tabs for your History, Liked videos, Subscriptions, and Favorites all conveniently organized in a library.
There is so much content on there now I barely see my kids faces anymore.
There are fan movies and music videos that talented people have made that are just awesome. Check out “Adult Wednesday Addams” sometime. Or even some of the full length movies and documentaries. There’s Star Wars, Predator, and a full length Star Trek “Fan Fiction” movie that is as good if not better than all the re-runs on television. Speaking of which, TV executives, traditional ad agencies, and cable companies have a right to be scared. That’s why you are seeing so much network programming on the platform, and in fact many media corporations are partnering with YouTube; NBC, Fox, Disney, CBS, BBC, and Hulu to name a few. There is even a “Vid-Con” every summer in Anaheim for fans of their favorite YouTubers and channels that is eventually going to be bigger than Comic Con.
So if you haven’t checked out YouTube in a while check it out, especially if you haven’t in a few years. It’s updated and changed significantly. I know lots of adults who look at me with a puzzled look if I mention I watched a documentary full-length movie on it. It’s just amazing what content is there, the HD picture quality is now amazing, and its very user friendly and intuitive. It’s popularity is exploding…as of December 2016 YouTube was ranked as the second most popular site by Alexa. If you have a business you have to be using this resource. If you don’t know how to do this I can help!
You want to advertise on YouTube or Facebook, but where do you start?
Let’s face it, if you’re a small business owner, you’re incredibly busy these days running your business. You don’t have time to write a blog, work on your website, or do anything with Facebook, other than read the newsfeed. You’ve read about social media marketing, but some of the terms being used seem like a foreign language. Even if you did, you probably don’t know how to start and how much to spend. You’ve thought about paying for a “boosted post” but are hesitant…what if you pay for it and it doesn’t work? You wish we could go back to the days of just paying for a yellow page ad and the phone would ring.
Lately, though, the phone doesn’t ring like it used to. You have some business, but it’s mostly referrals, or from your Yelp reviews. Why is there not lots of new customers calling or coming in?
It’s worse than you think.
First, let me de-mystify the process for you. Advertising has always been about eyeballs, correct? You used to pay for the number of ‘impressions”, TV and Radio admen would pitch you on running ads often to get the most number of ears and eyeballs. Or, they sell you on as big of a yellow page ad as you can afford, or the rates where based on the “circulation” of the paper. You get the picture. This part has not changed. It’s still about eyeballs. It’s just the delivery system has changed…it’s almost completely online. But where?? To make it even more crazy, even websites don’t do much to bring in new customers anymore! You probably have a nice website, but it’s four or five pages deep doing a Google search, rendering it almost non-existent. What the heck happened?!?
Don’t panic! What if I told you I have the way?
Quick! What was the last screen you looked at? Probably your smart phone. TV’s are fast becoming a secondary screen. Next, what did you click on last time you were on Facebook? Probably a video!
Introducing “Sweet Spot Video”
What we make is not a cheesy animated video, or one of those over-used whiteboard hand drawing videos. We want to make something people will actually watch to the end. That’s why we keep it short, sweet, and to the point, with a clear call to action promo. It hits a marketing sweet spot that exists out there that many businesses simply are not tapping into. This is a 30-90 second professionally scripted high-quality video, using a proven formula that works. We film using A-roll of you saying the script, and have footage of the B-roll shots of your business all set to high quality, royalty-free music. We have your business name, and your logo across the lower third of the video, and have nice on-screen text that emphasizes how your business solves customers’ problems.
We make it easy, and completely hands-off for you, other than being on camera!
Ok, so we have a video…now what?
That’s where the magic happens. We upload to our own youtube channel that is building channel authority everyday (helping your new video). We implement our videoSEO strategies to get the video to rank on page one of Google for the search terms that everyone is searching for with your business, (the “long-tail keywords”). Then we start a social media ad campaign on YouTube, Instagram, and Facebook, to get the video seen. This can be done very inexpensively for the radical targeting we can achieve that traditional advertisers could never do. This is where it’s gone to. Your customers are still out there…you just need to get in front of them again in a way that works like it used to. Video via social media targeting is the answer.
Want to know more? You know what do do!
Mistakes to avoid when making a marketing video.
Anyone can make a video, but often they are missing a few key elements. The most common mistake that business owners make (and video producers, too) when making marketing videos is that they are done the wrong way. Usually it’s the business owner talking into the camera saying something like this: “We are the best company, blah-blah-blah, and have been doing this for X number of years, and our customers love us, yada, yada, yada” and going on and on. This is just so ordinary and forgettable that media folks love it because they demand lots of money for repetition to get any kind of result. If you’re thinking that’s most of what you see you’d be correct! Most are doing it wrong! Lol.
We use video to bring you more customers in a way that no one else is able to do.
I’ve got a better way, and it’s really they only way it should be done. It involves using a scripting formula that gets results. We begin to develop the message by asking some very important, yet basic questions. We want to get into the conversation that is going on in the prospect’s head. The scripting formula has to be done the right way or it doesn’t work…
Here’s what I ask:
- Who is the target audience?
- Why are they searching?
- What are their pain points?
- How does your service take care of those pain points?
- What makes you credible?
- Do you need an offer or promotion?
- What are the trigger words for your target audience?
- What makes it a no-brainer?
In a nutshell:
We do not want “about us” videos, which seems to be the norm out there. We want to show the benefits the viewer gets by describing their pain point in real world situations and how our service is the answer. We want a video that delivers the right message and talks to the client, builds a connection and relationship, and gets people to take action instantly.
Think I can help? Contact me and let’s figure this out!
Video SEO is becoming the best strategy to be found online.
Having trouble getting potential customers to find your website? Is your traffic almost non-existent? Do you have a great website but are five Google pages deep when you search for your niche? You’re not alone! The internet has fundamentally changed just in the past few years with Google changing the algorithm and the explosion of mobile device internet views. Your TV has become the secondary screen! I’m not talking about Pokemon Go! All you need to do is go to your local coffee shop and notice how everyone are looking at their smart phones. That’s how we search these days. Come on, you do it too! The question is…how do you get all those eyeballs seeing YOUR website? It’s not going to happen without video. It simply shows up better on mobile screens whether you’re on Facebook, YouTube, or Yelp. The businesses who are not exploring this online strategy are simply going to lose to those who are.
So how do you go about this? You probably have not hired a videographer since your wedding! The professional videographers charge thousands of dollars for their service and they have no idea how to get people to actually see it!
I have the answer: I can get you on page one for terms everyone is searching for.
I can produce a short video for you that will bring in thousands of dollars of new business. Why? Well, not only can I make you a killer video, but I can get it to rank on the first page of Google using a video SEO formula I’ve learned. What’s even better is that I can offer you a very inexpensive “review video” that showcases five or six of your best reviews from various sites for as little as $197! Here’s one I did for a client.
Once we do this, and I can prove to you that I can get it to rank, maybe we go a step further and produce a high-quality, carefully scripted, professional video that will also rank.
This can be a very easy first step for your business getting to the top position of a google search result. Call me or go to my contact form and we can start this discussion. Let’s stop the hemorrhaging now of lost business!
YouTube-Facebook Marketing “Paid Ads” Package – Combine this with our $197 Review Video and get tons of new customers and more traffic to your site.
Facebook has insane targeting, you can market directly to the demographic most likely to buy your product or service. This is amazing because you get immediate, fast results, with a very little advertising budget of $5 to $20 per day. I guarantee it will rank on page 1 or I work for free until it does!
This will absolutely convert leads into customers for supermassive ROI.
What you get;
SEO optimized ad for your target demographic
I set up and maintain sales/landing page, optin, and thank you pages
A clickable call to action coupon that converts
More traffic to your site and more video views for more visibility beyond anything SEO can do
Remarketing loop built in
Upload to your custom YouTube channel
Embed code for your site and run on any social platform that has video
Ads can on play on Facebook newsfeed, right side, mobile, and instagram
$250 set up fee, then $250/month plus $5 – $20 per day for Ad spend budget
Interested? Call Me!