Everyone is Being SO Random
People often ask me how often should they post on their Facebook page or when and how often they should tweet. Twitter has rapidly evolved and is no longer just about what you’ve ordered at Starbucks. Whether you agree with it or not, Trump is making effective use of this platform which is challenging and frustrating the mainstream media outlets. And, he’s a tweeting maniac! For businesses, this new advertising landscape is a paradigm shift that is as confusing as it is overwhelming. Many lack a strategy or blueprint to make the most of it. I’ve noticed that there exists a huge gap between active and passive social media content, especially with business. I suspect most of the businesses who are active daily posters and tweeters are using a third-party to accomplish this, after all who has time for this! How can a small business owner compete without a budget to hire a social media manager? Recently I discovered an awesome strategy we can use known as a “campfire strategy”, which combined with an editorial/content calendar takes all the randomness out.
The Campfire Strategy is Simple
To build a campfire you start with kindling (small stuff) and keep adding to it, graduating to medium logs, until it gets big enough to add the larger logs. You can’t start a fire with just big logs, right? In this analogy the kindling are the 140 character tweets. Mid-size logs are 300-500 word posts for the content sites, and large slow burning logs are the content-meaty, keyword-rich blog articles published on the website. Got it?
The medium-sized posts/video/graphics should have a frequency of about three times a week, say Monday, Wednesday, and Friday, you pick ’em for which platform that best suits your business target demographic. Hopefully you know what that is. Your tweets, possibly even temporal Snapchats should be daily, even twice a day. One simple trick is to set up a reminder on your iPhone-like this:
In a nutshell, tweet daily…post to your Facebook, LinkedIn, Instagram, Pinterest, YouTube, and/or Google Plus page two to three times a week…then write the big articles for your blog at least once a month. Think 140-500-1500; the bigger the word count, the heavier the log.
For graphics, images, and YT video can also use them anywhere as light-hearted fluff for weekend-warrior-dreaming Fridays! Due to the explosion of mobile viewing, video, and live streaming with the Facebook app, and the super short attention spans today we simply want less words on our smartphones, that’s why video marketing is the big thing for 2017.
Create a Simple Calendar
Thinking backwards from the big article…how often can you write a 1500 word blog post? You’re probably thinking holy crap, that’s a freaking essay! You’re right..unfortunately, but according to research on word count in blog posts, it’s the size that the latest Google algorithm likes. The search engines have an insatiable need for content, so give it to them. If you can commit to even just once a month you’ll be ahead of most of your competitors, who probably write very infrequently. So take out your Sharpie and mark your calendar the tweet days (daily), the post/image/video days (three times a week), and the one or two days a month you write the big piece. Congratulations, you have a editorial calendar with consistency! Yay!
Get Google To Do The Work For You
The good news is that you don’t have to go way out in the forest to find firewood. Use Google alerts for your niche, product, service, or industry. Google makes this easy and you can specify how often, even what specific days to get the alert. I have set up a Google alert for “SEO” which shows up in my in-box three times a week. It’s incredible the sheer amount of information I read from all over the web about this one topic. Read something your customers could use? You can simply tweet out a link to that article. What about those longer Facebook or big blog posts? You can either set up your calendar app, set Siri to remind you, or use the low-tech sharpie method and put notes on your wall calendar.
Top Content Ideas for Blog Articles
- Interview the business owner even if it’s yourself!
- How your product/service just solved a problem.
- An employee or customer profile and/or success story.
- Before and after photos of your product or customers.
- A hot topic in your business, school, or community.
- What are competitors blogging about? If nothing, that’s awesome!
- Answer a frequently asked question.
- You can use tools online like Hubspot Blog Topic Generator – This is a nifty site that generates post topics based on keywords. It’s very helpful and powerful.
- Your overflowing email inbox might even offer a topic.
- Use a daily motivation, famous quote, or “this day in history” app and tweet out when you get it.
- Some businesses are boring, so use storytelling of a customer or your business history and saga.
- A good Yelp or other review. Tweet it out!
- You can subscribe to local news sites or industry sources.
- Make a short video with your phone and demonstrate how product or service is properly used customers and put on both YouTube and Instagram.
- Try Facebook Live and show people your operation.
Wait, you don’t have a blog page set up on your site? Call me for help!