Not just for internet marketers, this report is a goldmine of information that can be useful for any business.
Although it starts out pretty technical with global internet users and trends, Mary dives deep into subjects like smart phone growth, domestic and abroad (especially China), and iOS vs Android user growth. She also gets into a lot of macro-economics like global economic growth (slowing!) and demographic trends. What I found particularly useful and fascinating was the section on online advertising trends and US generational differences (ever wondered about the differences between Baby Boomers, Generation X, and Millennials?). Marketers will find the section regarding the impact of Millennials and social media trends very useful. She also covers things your kids are using like Twitter video, Snapchat filters, Facebook Live, and the rise of hyper-targeted marketing using social media. She even discusses the impact of social viral videos like Candace Payne’s Chewbacca-mask video that had 155 million views and the sales effect it had with Kohl’s. Not to be left out, computer geeks will love the section about the evolving computer-human interface, and the history and trends of data platforms. And finally there is a great section in regards to cars becoming more of an internet enabled device that would make the Top Gear guys cringe. Mary does a fantastic job with this report and it is a must-read for business owners large and small who want to understand the incredibly complex online advertising world to grow their sales using the many opportunities that exist.